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Human Potential in the Age of Exponential Tech

BOOKS

HUSTLE & FLOAT: RECLAIM YOUR CREATIVITY AND THRIVE IN A WORLD OBSESSED WITH WORK (2019)

OUR CULTURE HAS BECOME OBSESSED WITH HUSTLING.

On Amazon, the productivity category has 39,260 books that are  designed to help us work better and faster so that we can “worry less” and “achieve more.” Apple has over 3,500 apps and a category focused specifically on productivity. In the rush to boost performance, we have become over-worked, over-scheduled and overwhelmed. And is “productivity” a worthwhile goal, or is it getting us nowhere? Are we so focused on process that we’ve lost sight of the product? To further complicate matters, the global economy continues to shift. Being productive is a valued trait, but one that now competes with being creative as well. In today’s unpredictable economic climate, we battle the mounting pressure to come up with endless ideas to maintain our competitiveness. We must be constantly creative and constantly productive.

WE HAVE FORGOTTEN HOW TO FLOAT.

And thus the conundrum: as creative professionals, we have come to believe that we can be highly productive and highly creative in equal measures at the same time. We come to work armed with to-do lists, life-hacks and inbox-zero mentalities. We are trained to respond at a moment’s notice, manage competing priorities and rapidly jump from task to task. We focus on attaining maximum efficiency while trying to generate creative solutions with the same rigor as completing our tasks. And when it doesn’t work as planned we force ourselves to push through, to work longer and harder to chase down the ideas that seem to elude us.

We have evolved into an unsustainable hybrid state, trying to do both and be both at once, when that might not be effective—or possible. Instead, we need to recognize that these two elements are fundamentally connected in an ecosystem that acts like a delicate balance between inspiration and execution. We call this ecosystem the Hustle and Float.

For too long, creativity and productivity have been considered essential but unconnected. Thousands of books have been written about each of these concepts separately. In fact, nearly every business book out there tackles achievement and performance through one of these two lenses. Hustle and Float is an exploration of the increasing tensions between productivity and creativity within our personal and professional lives.

*** COMING FEBRUARY 19, 2019 ***

THE LONG VIEW: CAREER STRATEGIES TO START STRONG, REACH HIGH, AND GO FAR (BRIAN FETHERSTONHAUGH, RESEARCH SUPPORT 2016)

*** 2016 BEST BOOK AWARD ***

*** 2017 AXIOM BUSINESS BOOK AWARD ***

*** FINALIST 2017 INTERNATIONAL BOOK AWARD ***

From the moment you set foot on the ground floor, you are carving your path for the career of your dreams. Between the first day and the gold watch, however, are decades—decades in which you may need to pivot, to take a step back in order to get ahead, or to change careers entirely. Every choice you make can feel daunting, putting your financial security, your goals, and your happiness at risk.

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, understands this. He believes that every career has three stages, and one has tremendous influence on the next. In this straightforward and engaging guide, Fetherstonhaugh shares both his wisdom and the wisdom of his peers, interviewing colleagues at all points of the career path. These fascinating stories, augmented by the author’s sound advice, aid readers as they make their own decisions. The book also contains a series of highly practical and valuable exercises to guide career seekers as they develop their own strategies for successful and rewarding careers.

Equally indispensable for the just-out-of-college graduate as it is for the established worker contemplating a change, The Long View will help readers determine what factors will bring them their greatest career satisfaction, and then help them foster the skills to achieve it.

I had the pleasure of working with Ogilvy’s Global Talent Office, Brian Fetherstonhaugh, to bring his brilliant career insights to life. I provided chapter research support, conducted interviews, and provided structural and content editing feedback. I couldn’t be more pleased with how this project turned out, and know the advice and strategies laid out by Brian will be an invaluable source of guidance for anyone looking to take the next step in their career

“The Long View is one of the most practical and comprehensive guides to a meaningful career that I have read. Brian Fetherstonhaugh spent decades assembling this treasure trove of advice on what it takes to build an influential and meaningful career. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”

— Tom Rath, best-selling author of Are You Fully Charged?, Eat, Move, Sleep, and Strengthsfinder 2.0

THE DECODED COMPANY: KNOW YOUR TALENT BETTER THAN YOU KNOW YOUR CUSTOMERS (2014)

*** New York Times Best Seller***

*** USA TODAY BEST SELLER ***

*** 2015 Gold Axiom Winner, Best Business Book, Business Technology Category***

Google amazes us by generating answers before we’ve even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience – to increase their engagement, help them learn faster on the job, and figure out which teams they should be on?

In this book, Segal, Harfoush, Goldman and Goldstein outline the six principles they’ve used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn’t afraid of radical approaches to get it.

Leerom Segal is the president and CEO of Klick and has been named “Entrepreneur of the Year” by the Business Development Bank of Canada, won the “Young Entrepreneur of the Year” award from Ernst and Young, and was named to Profit Magazine’s Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O’Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

“The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are.”

– Professor Klaus Schwab, World Economic Forum, Founder & Executive Chairman. 

 

“A compelling insight into the company of the future that integrate culture and data. Through the years I’ve probably read over 1000 business books and The Decoded Company is among the handful of the most visionary.”

– Robert Reiss, Host of the CEO Show & Forbes Columnist 

 

” We have the technology. We have the data. But while many companies are using analytics to improve their marketshare, few are using them to put their own houses in order. The insights and lessons in The Decoded Company can give our whole business model a much-needed rebooted.”

– Mitch Joel, President, Twist Image – Author, Six Pixels of Separation & Ctrl Alt Delete 

YES WE DID: AN INSIDER’S LOOK AT HOW SOCIAL MEDIA BUILT THE OBAMA BRAND (2008)

The Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign, I had the opportunity to witness the innovation firsthand when I joined the New Media team in Chicago for three months.

This book takes a comprehensive look at the campaign’s use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world’s first “digital” President.

The forward was written by my mentor, Don Tapscott.  This book is based on my first hand experience and months of extensive research. I am very proud of the results. The cover was designed by the brilliant Scott Thomas, Obama’s Director of Design.

REVIEWS:

“This was one of the most interesting books I’ve enjoyed in some time. The “Campaign” that Rahaf chronicles is the most successful and proven use of social media in history. Although this is a rapidly changing domain, Rahaf’s experience helps us understand what really works and what brought about one of the most historic events in American history. An event which single handedly changed the global climate.  Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will both enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?

 Peter Aceto, CEO ING DIRECT CANADA

“The Obama 2008 campaign is not just the best political campaign or US campaign in recent memory. It is the best marketing campaign I have seen globally in over 25 years.  It shows how a big ambition can be brought to life with a skillful blend of traditional and new media – -to produce outstanding results.  Every marketer can learn from this experience. Rahaf Harfoush gives a fresh and informed insider’s view of  what really made the Obama 2008 campaign such a spectacular success.”

– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide

Rahaf Harfoush gives us a front row seat for a moment that changed both politics and branding forever. In the engaging spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time.

-Bruce Philp, CEO of GWP Brand Engineering, co-author of “The Orange Code: How ING Direct Succeeded By Being A Rebel With A Cause.”

“This was one of the most interesting books I’ve enjoyed in some time. The “Campaign” that Rahaf chronicles is the most successful and proven use of social media in history. Although this is a rapidly changing domain, Rahaf’s experience helps us understand what really works and what brought about one of the most historic events in American history. An event which single handedly changed the global climate.  Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will both enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?

 Peter Aceto, CEO ING DIRECT CANADA

“The Obama 2008 campaign is not just the best political campaign or US campaign in recent memory. It is the best marketing campaign I have seen globally in over 25 years.  It shows how a big ambition can be brought to life with a skillful blend of traditional and new media – -to produce outstanding results.  Every marketer can learn from this experience. Rahaf Harfoush gives a fresh and informed insider’s view of  what really made the Obama 2008 campaign such a spectacular success.”

– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide

Rahaf Harfoush gives us a front row seat for a moment that changed both politics and branding forever. In the engaging spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time.

-Bruce Philp, CEO of GWP Brand Engineering, co-author of “The Orange Code: How ING Direct Succeeded By Being A Rebel With A Cause

GROWN UP DIGITAL: HOW THE NET GENERATION IS CHANGING THE WORLD (2008)

Poised to transform every social institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation’s unique characteristics. Within its comprehensive examination of the Net Generation, and based on a 4.5 million dollar study, Don Tapscott’s Grown Up Digital offers valuable insight and concrete takeaways for leaders across all social institutions.

Grown Up Digital explores:

  • How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like.
  • The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive
  • How the Net Generation’s ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging
  • How parents, teachers, and elder influencers can engage in open and informative discussions to ensure technology is properly used
  • How marketers no longer control their brands and how to cope with this power shift that affords the advantage to the consumer.

WRITING AND RESEARCH TEAM

As a member of the research and writing team for Grown Up Digital I was responsible for drafting preliminary chapters including interviews,  research and writing. I contributed to the following chapters directly:

  • Chapter 1 – The Net Generation Comes of Age
  • Chapter 2 – A Generation Bathed in Bits
  • Chapter 8 – The Net Generation and the Family: No Place Like The New Home
  • Chapter 9 – Obama, Social Networks, and Citizen Engagement

I was also a part of the team that was responsible for designing the marketing and promoting strategy, including the Net Generation Education Challenge.

You can buy your own copy here.

REVIEWS

“A decade ago Don Tapscott recognized that the kids growing up online were different,
and that speaking digital as a first language was the key competitive skill of
our age. Now that generation has grown up and Tapscott has followed them into
the workplace and the world, where those skills are playing out in surprising ways.
This is a rich and data-packed atlas of that generation.”
 Chris Anderson, Editor in Chief, Wired

WIKINOMICS: HOW MASS COLLABORATION CHANGES EVERYTHING (2006)

In the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superceded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles.

RESEARCH COORDINATOR

As the research coordinator for Don Tapscott’s best-selling book, I managed and facilitated the research process including aggregating industry best practices and case studies, identifying key interview targets, conducting interviews, and all logistical aspects of pulling together chapters.  Additionally I was responsible for creating the Wikinomics.com online presence and managed the book jacket endorsement process.

Buy it now! Or click here for a sneak peek.

Wikinomics placed on the Washington Post’s and New York Time’s Best Seller Lists, and was selected as one of the top business books of 2007 by Amazon.

REVIEWS

Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.

– Eric Schmidt, CEO Google

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