About Me
I am a Strategist, Author, and Speaker who has a deep passion for exploring how technology is affecting the way we communicate, work and play. I specialize in helping organizations align their Digital Media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. I am currently working as the Associate Director of the Technology Pioneers at World Economic Forum in Geneva, Switzerland. I’m also working on my second book called “Misfits: How we’ve outgrown the way we live and what to do about it,” which I am co-authoring with Leonard Brody.
In 2009, I published “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” about my experiences as a part of Barack Obama’s New Media team during his Presidential election campaign.
I have been speaking about New Media and Technology since 2006 and am currently exclusively represented by The Lavin Speaking Agency.
Past Projects:
Technology is a subject that fascinates me and I have published white papers on the impacts of technology on youth today through Don Tapscott’s think-tank nGenera. I have contributed to several business books:
- I was the Research Coordinator for “Wikinomics: How Mass Collaboration Changes Everything,” (Tapscott 2006)
- I was on the Writing and Research team for “Grown Up Digital: How the Net Generation is Changing Your World.” (Tapscott 2008)
- I was the Lead Writer and researcher for “Everything I Needed to Know About Business I Learned from a Canadian.” (Brody 2008)
One of my favorite things about Toronto is the incredibly talented people that make up the Technology and Innovation community. I actively participate in associations such as The Movement, an organization of people committed to collaborating on projects for social good. I was the 2009 Co-Chair for The Overlap, a community that combines cross-disciplinary expertise to tackle the challenges of sustainable innovation. (We were covered in BusinessWeek) You can occasionally find me as a guest on technology podcast, CommandN with my good friend Amber MacArthur.
Boards & Associations:
Taking It Global, Board of Directors
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I am on the Board for Taking It Global, an organization that enables a collaborative learning community which provides youth with access to global opportunities, cross-cultural connections and meaningful participation in decision-making.
Other places on the web:
Google: Buzz/Profile
Twitter: @rahafharfoush
My Travel Blog: Super Elite
My Tumblr Blog: Digital Magpie



