About Me

I am a Strategist, Author, and Speaker who has a deep passion for exploring how technology is affecting the way we communicate, work and play.  I specialize in helping organizations align their Digital Media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. I am currently working as the Associate Director of the Technology Pioneers at World Economic Forum in Geneva, Switzerland. I’m also working on my second book called “Misfits: How we’ve outgrown the way we live and what to do about it,” which I am co-authoring with Leonard Brody.

In 2009, I published “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” about my experiences as a part of Barack Obama’s New Media team  during his Presidential election campaign.

I have been speaking about New Media and Technology since 2006 and am currently exclusively represented by The Lavin Speaking Agency.

Past Projects:

Technology is a subject that fascinates me and I have published white papers on the impacts of technology on youth today through Don Tapscott’s think-tank nGenera. I have contributed to several business books:

One of my favorite things about Toronto is  the incredibly talented people that make up the Technology and Innovation community.  I actively participate in associations such as  The Movement, an organization of people committed to collaborating on projects for social good.  I was the 2009 Co-Chair for The Overlap, a community that combines cross-disciplinary expertise to tackle the challenges of sustainable innovation. (We were covered in BusinessWeek) You can occasionally find me as a guest on technology podcast,  CommandN with my good friend Amber MacArthur.

Boards & Associations:

Taking It Global, Board of Directors

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I am on the Board for Taking It Global, an organization that enables a collaborative learning community which provides youth with access to global opportunities, cross-cultural connections and meaningful participation in decision-making.

Other places on the web:

Google: Buzz/Profile

Twitter: @rahafharfoush

My Travel Blog: Super Elite

My Tumblr Blog: Digital Magpie


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