About Me

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Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the founder of Red Thread Inc., a boutique consultancy and think tank that supports organizations in transforming digital trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris.

She is currently working on her third book, entitled “Hustle and Float: Balancing Execution and Inspiration in World of Constant Connection.” Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world. 

Rahaf is the co-author of “The Decoded Company: Know Your Talent Better Than You Know your Customers”  It was published in early 2014 and was listed on both the New York Times and USA Today best seller lists. The Decoded Company explores how big data is providing an unprecedented opportunity for organizations to dramatically improve their decision making, increase their performance and, most importantly, intentionally create happy and vibrant work cultures.

Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,”chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 Presidential elections and explored how social networking revolutionized political campaign strategy.

Rahaf is a Global Ambassador for the HQ Network (a global community of 1,500 entrepreneurs under the age of 30), and sits on the Board of Directors of Taking it Global. She is on the Advisory Boards of companies like EnstituteU.com, OneLeap.to & SyriaDeeply.org.

Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web. She has been recognized by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute.

Rahaf has been speaking about New Media and Technology since 2006 and is currently exclusively represented by The Lavin Speaking Agency in North America and Speakers Associates in Europe.

In her spare time, Rahaf enjoys instagramming too many pictures of her dog Pixel, learning how to play the ukulele and working on her first novel.

Past Projects:

 

Boards & Associations:

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Taking It Global, Board of Directors.  TIG is an organization that enables a collaborative learning community to provide youth with access to global opportunities, cross-cultural connections and meaningful participation in decision-making.

 OneLeap.to, Advisory Board. OneLeap is a UK startup which puts people directly in touch with hard-to-reach employers, mentors, clients and investors (“Shakers”). Every connection generates revenue for great charities.

Enstituteu.com, Ambassador. Enstitute is an American non-profit, apprenticeship-based, education experience that turns startups and small businesses into classrooms.

Sandbox Network, Global Ambassador. Sandbox is a global community of young entrepreneurs and leaders between the ages of 20 and 30. There are over 900 young leaders in 44 different countries.

Summit Series, Member.  Summit is an annual invitation only conference that is the Davos for Gen-Y. Every year, 1000 entrepreneurs, leaders and game changers meet to discuss how they can apply their skills and insights to help create a better world.

 

Shorter Bio:

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. Her second book, “The Decoded Company: Know Your Talent Better Than You Know Your Customers,” was released in early 2014. She is currently working on her third book entitled “Hustle and Float: Balancing Execution and Inspiration in a World of Constant Connection.”  Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world. 

Rahaf is the founder of Red Thread Inc., a boutique consultancy and think tank that supports organizations in transforming digital trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris. She was recognized as a Young Global Shaper by the World Economic Forum and as a Rising Talent by the Women’s Forum for the Economy and Society.