About Me

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the founder of Red Thread Inc., a Think Tank and special projects agency specializing in Digital Culture. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris.

She is currently working on her third book, entitled “Hustle and Float: Balancing Execution and Inspiration in World of Constant Connection.” Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world. 

Rahaf is the co-author of “The Decoded Company: Know Your Talent Better Than You Know your Customers”  It was published in early 2014 and was listed on both the New York Times and USA Today best seller lists. It won a 2015 Gold Axiom Award for Best Business Technology Book. The Decoded Company explores how big data is providing an unprecedented opportunity for organizations to dramatically improve their decision making, increase their performance and, most importantly, intentionally create happy and vibrant work cultures.

Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,”chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 Presidential elections and explored how social networking revolutionized political campaign strategy.

In 2017, Rahaf was named as one of the top future thinkers to shape the world by the Hay Literary Festival. She was also named a Young Global Changer by the G20 Global Think Tank Summit.  Rahaf has also been recognized by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute.

Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web and many more. She is a frequent commentator on France24 and the CBC. Rahaf has been speaking about New Media and Technology since 2006 and is currently exclusively represented by The Lavin Speaking Agency in North America and Speakers Associates in Europe.

In her spare time, Rahaf enjoys instagramming too many pictures of her dog Pixel, learning how to play the ukulele and working on her first novel.

Past Projects:

 

Shorter Bio:

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is currently working on her third book entitled “Hustle & Float,” about our contemporary work culture and the realities of a post-work society. Her second book, “The Decoded Company: Know Your Talent Better Than You Know Your Customers,” was a NYT and USA Today Best Seller, and winner of a Gold Axiom Award.

Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.

Rahaf is the founder of Red Thread Inc., Think Tank and Special Projects Agency that supports organizations in transforming digital trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris. She was recognized a top future thinker by the Hay Literary Festival and as a Young Global Shaper by the G20 Think Tank Summit. Rahaf is also named a Young Global Shaper by the World Economic Forum and a Rising Talent  by the Women’s Forum for the Economy and Society.