Rahaf Harfoush
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How to conquer your social media fears and avoid common mistakes
March 11th, 2010
I had the pleasure of being interviewed by Dan Schawbel’s Personal Branding Blog about business strategies for social media and my book “Yes We Did.” I also speak about the common mistakes businesses make when it comes to their digital strategy and how to conquer your fear when evaluating these tools.
A small highlight:
In your opinion, what are the most common mistakes businesses and organizations make when it comes to social media and branding?
The most common mistake I see are businesses who think they need to be doing every new thing. They are all over the place simply because they feel like they should be without necessarily considering how much value it’s adding to their overall strategic objectives.
Your best bet is to really sit down and think your strategy through. Where are your consumers naturally congregating online? What are they doing there? How would you like to engage with them?
These thoughts have to be carefully considered before entering this space, otherwise you end up wasting valuable time and money, not to mention potentially irritating potential customers as well.
You can read the rest of the interview here.
Posted in Blog, Media | No Comments »
The Foush joins Alltop.com!
August 7th, 2008A few weeks ago I stumbled upon Alltop.com, a really kick ass content aggregator that groups collections of stories across a variety of topics into individual alltop sites. (So for example: environment.alltop.com or marketing.alltop.com)
I am pleased to announce that The Foush, will available on SocialMedia.alltop.com!
What is AllTop?
They have an extensive listing of categories, just about anything your information-addicted little soul could dream of. You can see the headlines from all of these sites at a glance, giving you, the time-restricted reader, the ability to quickly take a broad look at a particular topic of interest.
But wait! There’s more! By moving your mouse over the headlines, a wonderful little box appears that gives you a more in-depth glance - usually the first paragraph or so- of the blog post without having to leave the page.
But I have an RSS Reader or I like searching things via Google
Now some people might equate this with using their RSS reader, but I would disagree. My RSS reader contains blogs that I wish to deep dive, meaning I find the majority of their posts useful, I trust them, and I check back daily if not every other day. As for Google, I usually need to to a bit of digging in order to find the information that I need from a reliable source. That takes time, and energy.
For Nuggets of Information:
I look at Alltop as a remarkable opportunity to take into account an entire category at a glance. I often start my morning just perusing the various categories trying to get a feel for what people are talking and thinking about. This is more akin to skimming the seas, and it’s a great tool for exploration, to step beyond the confines of the RSS feed and find some new perspectives to examine. Alltop is all about nuggets.
[Images courtesy of Alltop.com]
Posted in Blog, Tech & New Media | No Comments »
The Foush on CTV News - Google Vs. Cuil
July 31st, 2008I was on CTV Newsnet last night talking about the new search engine “Cuil” (Pronounced Cool) and whether or not I thought it posed any threat to Google. The clip was a CTV top pick!
It was a great learning opportunity, and definitely pushed me out of my comfort zone, which is a good thing. This video is for Adam Montandon who reminded me to post this video in a timely manner and to Richard from Edmonton who was nice enough to give me some great advice.
Posted in Blog | 6 Comments »
