Selected Consulting

In collaboration with InnoSpa, I worked with Chief Imaginator, Alexander Manu, to help  Unilever identify areas of opportunity for brand evolution.  Throughout the project, I was responsible for designing the social media strategy and defining the tools and best practices needed in order to successfully engage consumers in the online space.

I gave a half-day workshop to the Innovation team at BT Wholesale exploring  the impact of New Media trends on an organization’s culture and operational strategy. We collectively explored how new emerging and collaborative technologies could improve current internal project processes and how the team could take advantage of the intellectual capital existing both internally and in the marketplace.

At the newly created Duke Corporate Sustainability Initiative, I worked closely with Dan Vermeer, the Executive Director, to examine how emerging social technologies can influence and shape a next-generation sustainability MBA program that builds in the “Triple Bottom Line” philosophy into it’s core teaching practices.

Through a brainstorm, we engaged current students in an exploration of applying social media tools to link students worldwide in a dialogue around sustainable business practices.

This project is ongoing, and will include an identity redesign, a new website and social media strategy.

In collaboration with GWP Brand Engineering’s CEO, Bruce Philp and his team, I led a workshop for their client ING Direct Canada in identifying potential areas of opportunities for using social media to increase customer engagement. We explored the competitive landscape, the importance strategic alignment, creative brainstorming and tactical best practices.

Client Feedback:

“Our session with Rahaf compressed months of trial and error learning into a single fascinating afternoon. Rahaf plainly has a superb command of the social networking space and an infectious enthusiasm for its power, but she also has a rare ability to make it accessible, useful and actionable. Our client was putting the day’s insights to work literally the next day.” – Bruce Philp

“The ING DIRECT team and I truly enjoyed our day with you. It was useful, thought provoking and generated real action items for us to attack. We are much better prepared to drive our social media approach. The best part is we had a great time as well.

Again, thank you and good luck with your new and exciting challenge. Keep in touch.” – Peter Aceto, CEO ING Direct Canada

The Movement is a global value-based professional network which represents its members in the marketplace through a shared portfolio and commitment to social betterment. As a Strategist and participant (“Mover”) on this project, I am actively involved in designing the business model, and ensuring that the social media and technology strategies help build a thriving community of resources, knowledge and friendships.

You can check out some of our work or join in the fun here.

I initially started researching the campaign in February of 2008 for my work on Grown Up Digital. When the opportunity to be a part of one of the largest online grassroots movements came along, I just couldn’t say no, and I joined the New Media team as a full time volunteer at National Headquarters.

I worked as a community manager on MyBO, the campaign’s social network, doing everything from approving groups and comments to running usability audits of our online tools, and conducting supporter outreach.  After spending months studying the campaign’s online tactics, it was surreal to be able to witness first hand the strategies being executed by Obama’s talented team.
I have compiled my  research and personal experiences in a book called “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” which explores New Media’s role in the groundswell effort that elected the world’s fist Digital President.