Posts filed under “Blog”

Facebook Fatigue?

Yesterday the Toronto Star published a story about Facebook Fatigue.

Apparently, the web’s a buzz after a web report showed a declining number of people logging on to the site in the UK. The site seems to be losing traction with older users, and it’s growth is slowing as most people between 18-34 already have an account. It’s no secret that among Gen Y Facebook is considered an important if not essential communication tool. So what’s going on?

I think the issue lies in the fact that people are using the site in a way that it was never meant to be used. Facebook is an address book. No more, no less. It’s an easy way to keep in touch with an extended network of contacts, acquaintances and old school mates. It’s the lazy person’s networking tool and it’s meant to be quick and done at-a-glance.

It’s the onslaught of third party applications that really throw a wrench in things. They pull you to spend hours upon hours on the site. They can become quite addictive and once you start sliding down that slippery slope there’s really no end to the amount of time you can waste.

I, for one, despise third party applications. I find they clutter up the once simple and elegant profile page and make it look like, well…a mySpace page. That’s to say…tacky and visually unappetizing. And boy are they time consuming. So and So just bit you. So and so wants to know if you’re alike. And on and on.

I still check the site on a daily basis just to read the newsfeed see what’s new in my network and maybe shoot a message to a few friends. I’ve disabled my wall since I’ve added business contacts and colleagues and prefer have a bit more control over who sees what. (I know you can choose “limited profile” but to be honest, once you put something on your wall, you never really know who’s going to end up reading it.)

Anyway, I guess my point is of course you’re going to get overwhelmed if you’ve spent the last 8 days straight “biting” people on your list and filling out quiz after quiz. I don’t think Facebook is going anywhere soon. At least not until Google releases it’s social networking site alternative that complies with OpenSocial standards and everyone jumps ship. (Just a theory)

So if you’re Facebook fatigued, odds are you’re using it the wrong way. Here are some tips on using Facebook:


1) Don’t post on your own wall. When someone posts a message on your wall, respond on THEIR wall. Don’t write me arguing, I didn’t make this particular rule.

2) Don’t send people endless application invites. Trust me, if we see you using a cool application we’ll find it and install it. No need to be an Application Evangelist. It’s annoying.

3) Poke with moderation. I know “poke wars” were all the rage, but I’m pretty sure everyone’s over it. A poke every now and then is fine. Poking your entire contact list every single day is a step on the path to getting blocked.

4) Don’t upload embarrassing pictures of your friends (or yourself). It might seem funny now, but employers are using Facebook as a reference and that picture (especially if it’s tagged) could potentially cost your friend a job. Don’t believe me? Just ask Kevin Colvin.


You See, Kevin up there? Yeah, last November, Valleywag reported that he wrote his boss at Anglo Irish Bank, an email claiming he had a family emergency. Turns out he wanted to go to Halloween party. Someone he worked with spotted a picture on Facebook and sent it along to Kevin’s boss who was not amused. He replied to Kevin and BCC’d the entire office. Needless to say, he doesn’t work there anymore.

Just follow these simple guidelines and you’ll be well on your way to having a pleasant Facebook experience.

Welcome to my new home on the web!

Well, I’ve finally taken the big leap and have gone solo! As of January 2008, you are looking at the newest member to join the ranks of the self-employed. I am happy to report that I am already working on a slew of new projects that are keeping me busy!

Excuse my delay in posting, I have been traveling for the last two weeks to San Fran, LA, and finally New York.

In LA I participated at the USC Digital Knight Media Center seminar on for “Best Practices: Editorial/Commentary in CyberSpace” which I will address in a separate post.

In New York I was on another panel for Price Waterhouse Cooper on the “New Consumer.”

Luckily both events were taped, so as soon as I get the footage I will upload into the media section (which is coming, I promise) and will also link to it here.

Please be patient and bear with me as I get settled in this new space and get the new blog up to speed. Check back often as I will be blogging regularly now.

Grown Up Digital: How The Net Generation Is Changing Your World

Writing and Research Team (2008)

As a member of the research and writing team for Grown Up Digital I was responsible for drafting preliminary chapters including interviews,  research and writing. I contributed to the following chapters directly:

  • Chapter 1 – The Net Generation Comes of Age
  • Chapter 2 – A Generation Bathed in Bits
  • Chapter 8 – The Net Generation and the Family: No Place Like The New Home
  • Chapter 9 – Obama, Social Networks, and Citizen Engagement

I was also a part of the team that was responsible for designing the marketing and promoting strategy, including the Net Generation Education Challenge.

You can buy your own copy here.

About the Book:

Poised to transform every social institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation’s unique characteristics. Within its comprehensive examination of the Net Generation, and based on a 4.5 million dollar study, Don Tapscott’s Grown Up Digital offers valuable insight and concrete takeaways for leaders across all social institutions.

Grown Up Digital explores:

  • How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like.
  • The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive
  • How the Net Generation’s ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging
  • How parents, teachers, and elder influencers can engage in open and informative discussions to ensure technology is properly used
  • How marketers no longer control their brands and how to cope with this power shift that affords the advantage to the consumer


“A decade ago Don Tapscott recognized that the kids growing up online were different,
and that speaking digital as a first language was the key competitive skill of
our age. Now that generation has grown up and Tapscott has followed them into
the workplace and the world, where those skills are playing out in surprising ways.
This is a rich and data-packed atlas of that generation.”
Chris Anderson, Editor in Chief, Wired

Wikinomics: How Mass Collaboration Changes Everything

Research Coordinator (2006)

As the research coordinator for Don Tapscott’s best-selling book, I managed and facilitated the research process including aggregating industry best practices and case studies, identifying key interview targets, conducting interviews, and all logistical aspects of pulling together chapters.  Additionally I was responsible for creating the online presence and managed the book jacket endorsement process.

Buy it now! Or click here for a sneak peek.

Wikinomics placed on the Washington Post’s and New York Time’s Best Seller Lists, and was selected as one of the top business books of 2007 by Amazon.

About the Book

In the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superceded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles.


Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.

Eric Schmidt, CEO Google