Funny how only a few weeks ago we were complaining at how boring Canadian elections were. We longed for the drama and pizazz of the US, and it looks like we got our wish. Thanks to an unprecedented and extremely disappointing ruling by the Governor General to suspend parliament until Jan 26, PM Harper gets a reprieve from the no confidence voice that has been brewing over the last few months. Anyway, I am NOT a fan of Harper or his closed minded policies, and I really resent the GG swooping in in her role as the Queen’s representative (hello, outdated!) and interfering.
This video has started to make the rounds, it’s a clip of a German movie where Hitler has just received some very bad news from the troops. He doesn’t take it well. This has been a favorite viral video as many people have added their own subtitles and several versions have been circulating. We can now add Harper to the list of video spinoffs. This is actually pretty funny, especially the part where he talks about Jack Layton cycling to work.
Hopefully, this will be the first of many creative ways to engage Canadians in the political process. Let’s hope more Canadians come out and start expressing their opinions.
If you found that video enjoyable, you’ll want to check out some of the other Hitler Spoofs:
Hitler Loses his Bike
Hitler rides a Honda
Hitler Gets Banned from World of Warcraft
Posted in Tech & New Media, Well Played | 3 Comments »
I have been observing the twitterversy around Matt “The Powerful Promoter” Bacak unfold over the last few days with some interest.
The issue arose when Matt, a marketing expert who specializes in direct marketing and internet promotional campaigns published a Press Release touting his prowess in mastering the wild and mysterious forces of social networks like Facebook and Twitter.
The press release reads (excerpt):
Suwanee, GA (PRWEB) December 2, 2008 — What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found himself in last month when he entered the Twitter elite.
Proving just how powerful his Internet marketing promotional strategies are, Bacak not only became a top three Atlanta Twitterer, but he currently outranks 99.9% of all members of the site. Internet marketers who would like to follow The Powerful Promoter’s tweets and improve their own promotional efforts can do so online at http://twitter.com/mattbacak.

The quote everyone seems to have picked out is this one:
“Anyone can call their promotional abilities ‘powerful’ but I actually prove that mine are,” says Matt Bacak of his most recent accomplishment. “I consistently rank in the top 500 Twitterers on the Net. If you were an Internet marketer who wanted to improve your promotional game, who would you trust? Someone who is all talk and no action, or someone who actually walks the talk?”
The boastful tone did not sit well with many Twitterers, who immediately started a discussion with links being spread through the network like wildfire. Unfortunately for Matt, the most frequent categorization was a “New Media Douchebag”
My Twitter friend MediaPirate, summed up the community’s feelings perfectly in a blog post where he said:
The problem is that this type of ego really contradicts the the overall social media mentality which is basically “It’s not about you, it’s about the overall community”.
In short, the reputation he has so painstakingly built was destroyed through a pompous release. And unfortunately it gets a bit messier. Matt has responded saying that he didn’t know that the press release contained such an arrogant tone, which sort of struck me as odd, considering he is a marketing expert- you would think he would approve or check over the content. What I think he really meant was that he didn’t know he was going to cause such an uproar (ironically achieving the type of rockstar status he was so proudly congratulating himself for only days before.)
Maybe corporations will still eat up these meaningless metrics, and maybe no publicity is bad publicity, but I can’t help but feel a little bad because his online reputation is toast. The web is a finicky mistress and she can turn on you in a second! You have to treat her real nice, lol.
Ultimately, what this shows is that while Matt could very well be an expert at manipulating followers and Facebook friends he knows very little about building a community. What if that press release had been sent out by one of my favorite gurus, Chris Brogan? Would I have had the same reaction? And the answer is: probably not. Chris, despite having over 26,000 followers on Twitter (compared to Mark’s 2,000) has remained as helpful, humble and friendly as ever. He regularly contributes to the community and answers questions when he can. He adds value.
So if for some misguided reason he DID publish something like that, I would have had a chuckle, maybe poked fun in lighthearted way, but essentially given him the benefit of the doubt. That is what reputation is about, it’s about people believing in your character. Actions and track record speak way louder then words.
I love my Twitter community. They are smart, incredible and funny people that enable me to learn and work in a way that wouldn’t be possible without them. I like getting to know people, I like helping when I can. It’s that digital enjoyment in the company of others, the friendships that I have created. Who cares how many of them there are? I certainly don’t as long as they keep letting me into their digital worlds, I’m happy.
I gave a talk at Rotman last week about my experience volunteering on the Obama New Media Team and the learnings from social media for organizations. My main point was about the importance of strategy. Engaging in Twitter and Facebook without an overall vision or an understanding of how to navigate them can be dangerous. Not only did Matt’s action blow up in his face, but his decision to play the victim instead of accepting responsibility coupled with the lack of responses to tweets just made things worse. Understand why you’re entering this space: just to prove you can, isn’t good enough. Plus you would be missing the incredible wealth of experience and knowledge that way, which also hurts you in the end.
Posted in Blog, Seriously?, Tech & New Media | No Comments »
Social networks continue to break new ground in the way that we interact with each other. Thanks to Facebook we have an entirely new category of acquaintances that we would have never had the energy or time to keep up with otherwise. We can have meaningful conversations with strangers on Twitter, and the world appears to be shrinking, as we map the connections between the people we know. Alas, it’s not all rainbows and puppies. Along with all the good, has come an enormous bucket of unprecedented bad, the kind of stuff that we are dealing with now that include legal implications.
Two things happened this week that really brought this to my mind:
I have been following this case since I researched it for Grown Up Digital. For those of you who aren’t familiar here are the highlights:
13 Year Old Megan Meier, who suffered from ADD and depression committed suicide after being taunted by a MySpace friend, a boy who was later revealed to be the creation of an ex-friend’s mother.
You read that part right. A grown woman created a fake mySpace account, built a relationship with Megan and then turned on her by saying vile, hurtful things that pushed Megan beyond her limit. This is the first Cyber-bullying trial to go to court and it started a few days ago.
From the BBC:
Prosecutors say Ms Drew violated MySpace’s “terms of service” that prohibit users from using fraudulent registration information, using accounts to obtain personal information about juvenile members and using MySpace to “harass, abuse or harm other members”.
The trial is being seen as a landmark internet law case.
It is interesting to note that Lori Drew, the woman being charged in the case is facing the consequences of violating the Computer Fraud and Abuse Act, because prosecutors couldn’t find any other law in Missouri to charge her with. She is not on trial for Megan’s suicide.
This sad story broke a few days ago. A Justin.tv user announced he was going to end his life. He wasn’t taken seriously by the moderators who thought it was a hoax. Finally a few hours later people realized he wasn’t moving and called the authorities. It was particularly upsetting for me to read because the people in the comments section were egging him on and saying mean and hurtful things.
A timeline from iReport:
- CandyJunkie posts the amount of drugs he’s going to take
- Mod[erator]s don’t take it seriously
- People egg him on
- CandyJunkie posts a copied suicide note
- People keep egging him on
- He pops the pills and goes to sleep
- He breathes for a few hours, people think he’s going to be alright and keep joking and trash talking on his JTV log.
- Some time later many people realize he was not moving.
- Personal details posted on Misc. by a concerned misc. request people to call the cops.
- People tell me he’s a troll and nobody calls. Staberella especially is quite a huge cynic and says that he wasn’t going to die on that kind of drugs, she insists nothing is going to happen and that people should just gtfo of the thread.
- Miami Police called, the people there do not take the case seriously and tell to call the sheriff of his county, and give me the sheriff’s number.
- post the sheriff’s number on the Misc. thread
- jjlee138 calls the Broward County Sheriff’s office and speaks to them about the situation along with a couple of other people. By the time I called, it turns out 3 people had already called them about it.
- People wait for the cops to bust in on the JTV cam.
- Some people start thinking nobody called the cops, at least 5 more people call the cops, they were told the cops were on it
- 25 minutes after the first call to the cops, the cops bust in. They cover the webcam
- People speculating whether he’s dead or not
- At this point of time a lot of people start deleting/editing their posts everywhere.
- Friends post messages on his myspace worried about him, no response from him.
- His best friend posts a thread on the Misc. and informs the people that he’s dead.
- Some people still think its a bluff”
I wonder if any of those people will be liable. Lori Drew was charged because there were no other laws. Maybe this will see the introduction of legislation that starts to map out the digital landscape in an effort to define the boundaries of our online accountability. I think that there will come a time sooner rather than later where a person won’t be able to hide behind a screen name, and will be responsible for how they conduct themselves online.
I also wonder about the responsibility that will be passed on to Social Networks like Facebook or MySpace. How long will their terms of service be enough to shield them from people who would seek to harm others? It also wouldn’t surprise me to see companies become fearful of possible legal action start to crack down on any content they deem offensive, exercising their rights over our data. Especially Facebook who pretty much owns everything you put on their servers.
A lot of people have described the web as the wild wild west, but I think this trial is ushering in a new age of law and order. We’ve already seen the outcome in the battle of Free Speech vs. Potential and Unseen Threat (aka the Patriot Act) so I’m a little apprehensive as to how this one is going to play out.
Either way, the loss of life is a tragedy that should be respected both offline and online. Common decency and compassion shouldn’t dissapear the second you activate an avatar. I would rather call the police on someone who turns out to be a hoax 100 times, rather then miss one person really crying out for help.
Whether or not you thought it was a joke, egging someone one who is making a claim of hurting themselves is irresponsible and shameful. There are certain things that will never be funny -EVER-this is one of them.
Posted in Blog, Tech & New Media | 2 Comments »
I am so happy to announce that Don Tapscott’s latest book “Grown Up Digital: How the Net Generation is changing your world” is available on Amazon! As a collaborator, I am very proud of the finished product, and ecstatic that this book is hitting the shelves.
I was fed up with the negative attitudes people have expressed towards our generation. A few weeks ago, I did an interview on the CBC withauthor Mark Bauerlein about his book “The Dumbest Generation.” He wrote:
For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. At the dawn of the digital age, many believed they saw a hopeful answer: The Internet, e-mail, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era.
That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more astute, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation is a startling examination of the intellectual life of young adults and a timely warning of its consequences for American culture and democracy.
Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, Mark Bauerline presents an uncompromisingly realistic portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies.
Lazy, uneducated and apathetic was how he summed up my generation, and I took a lot of offense to that categorization. You can listen to the interview, and read my response to Mark here.
I’m pleased (and relieved) to say that Don’s research yielded more encouraging results. Based on a $4 million research study, Don surveyed more then 11,000 “Net Geners,” and quickly realized that The Net Generation is the world’s first global digital generation, and we are collaborating, creating and innovating in unprecedented ways. We are impacting every institution from government and education to the workplace and the marketplace. Everything is changing.
- How the brain of the Net Generation processes information
- Seven ways to attract and engage young talent in the workforce
- Seven guidelines for educators to tap the Net Gen potential
- Parenting 2.0: There’s no place like the new home
- Citizen Net: How young people and the Internet are transforming democracy
Watch Don’s video, “Hey Moron” since he can probably tell it better then I can!
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