Rahaf Harfoush

I felt this panel was a little over specific. Maybe instead of talking about Twitter, the panel could have focused on micro-blogging trends. In fact, I would have loved to hear their thoughts on the entire market including friendfeed.com and other social aggregators that are forcing marketers to widen their social media strategy. I mean sooner or later, Twitter will be replaced by something else, but it’s the fundamental way that people are communicating that is really important.

Dave Snyder:

Twitter Strategies:

• Strive for transparent conversation and followers.
• Share blog posts through RSS feeds
• Train employees on Twitter, but don’t force them to use it.
• Share industry links from content partners
• Have contests and promotions via Twitter to increase sales.

“If you build a strong following, you’ll leverage your other social media campaigns effectively.” - Dave Snyder

Twitter Difficulties

• The system is still unstable
• Getting CEO buy-in is difficult
• Managing the noise related to Twitter can be hard
• Getting your message to break through all the noise.

Lee Odden:

Twitter Uses

• You can use twitter to get out of jail.
• You can use twitter to propose marriage
• Crowdsourcing and Polling
• Finding Information and People
• Sharing
• Managing and monitoring your reputation
• Building one on one relationships with clients

Chris Winfield:

Chris did a great presentation on Twitter using…Twitter. I thought it was very clever. He went right to the source and asked the Twitterverse some questions about whether or not Twitter is a time waster. You can see the eloquent and funny responses from Chris’ presentation here.

The Consensus: It’s how you use Twitter that counts.

There you have it folks.