Posts filed under “Blog”

Off to write HUSTLE & FLOAT! See you in SEPT!

This post, is a part of my thinking and research for my new book, HUSTLE & FLOAT that centres around the tensions between productivity and creativity. You can follow other related entries here

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For the next few weeks I’ll be in my writer’s cave working on Hustle and Float with my co-author Riwa. I’ll be splitting my time between the deserted cafes of Paris, where most people have left for their annual vacation, and Muskoka, Ontario, where Jesse and I have rented a lake-front cottage.  It’s the perfect venue to contemplate creativity, productivity, and the importance of being unplugged.

I’m pretty excited to start this phase of the project because by the end of the month, I’ll have a very, very, early draft of the whole book. I always print out the first copy of the draft, no matter how awful it is (and it’s usually pretty heinous) because it marks the transition of something from an idea to a physical reality.

Speed is the name of the game for first drafts and so I’ll be doing a month-long writing sprint: a dedicated period of intense focus where I’ll do nothing but hit my daily wordcount: about 2000-3500 words per day. If that sounds like a lot, consider that when I was working on Decoded, I was averaging about 4000-5000 words per day.

I learned this process, called Fast Draft, in a workshop run by Candace Haven a few years ago. I was averaging close to 8,000-10,000 words per day and it was the most intense writing I’ve ever done. Add to that a couple of years of NANOWRIMO   and suddenly 3,000 words per day feels like a vacation!

On that note – there won’t be any new content here on the blog until September when I’ll be sharing chapter excerpts, research notes and more. (The best stuff always goes out to subscribers first!)


 A note on process: it’s not magic. 

Reading Show Your Work by Austin Kleon has taught me the importance of peeling back the layers and sharing what goes on behind the scenes of my writing. So, I’ve included a few notes on my own process and some tips if you want to try Fast Drafting yourself.

TL:DR: Hitting high word count consistently isn’t magic – it requires preparation and practice. For me, I try to make sure that I have as much of the prep work done as possible in advance.


1. Outlines are your friends.

I’ve been working on the research outline for Hustle and Float for close to a year now, and I’m finally ready to start putting words on the page. If you have a solid outline this process becomes a joy because you’ve basically created a map for yourself to follow.

word countOutlines are the touchstones of my process. I cannot (and will not) do anything without an outline whether it’s a 700 word post or a 70,000 word manuscript. I like to plan everything out in advance before I write anything on a page. The outline is probably the most intensive part of the process because it forces you to chart your course and figure out how your ideas will unfold beforehand.

Not every writer uses outlines but I swear by them. I’ve had too many friends  in the middle of writing a massive chapter, only to realize they forgot crucial research, have over/under estimated their word count or discover their chapter is missing a logical flow. For me, an outline addresses all of these problems. It helps me to organize my thoughts, forces me to be thorough in my research and makes sure I don’t forget  important details. My outlines include detailed research summaries of articles I want to reference, notes and thoughts, even snippets of unfinished sentences that I want to include.

I developed my outline process as a survival mechanism against the crippling anxiety that writers often experience when starting a new project and faced with a blank page. This way, I have a guide to help me move from chapter to chapter, and I can immerse myself in the writing, knowing that I’ve done the work and checked the research beforehand.

 2. Realistic Expectations 

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Nora Roberts

Fast drafting is a process that addresses the biggest hurdle a writer must overcome: their own doubts. The speed adds an intensity that gets your mind off whether or not you’re using too many adverbs, or if your vocabulary sucks and it forces you to just start writing.

From an expectation perspective, a fast draft will need several revisions, but that’s ok. The goal isn’t to craft perfect prose, but to get everything out on the page in it’s messiest, ugliest form so you can take a look at an early version of the work to spot any weaknesses. The Fast Draft of Decoded made us realize we needed to make some massive structural changes and we were able to do so before we’d invested too much time polishing and editing. And I firmly believe it resulted in a stronger book!


I’ll report back in a few weeks to let you know how it went! Wish me luck!



If you’re interested in staying updated about my research, upcoming books and the cool things I find online, sign up for my monthly newsletter and get my best stuff first. Subscribe here!   

Climb The Mountains and Get Their Good Tidings

This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE. 


*** This is an excerpt from the July Issue of Red Thread’s monthly newsletter. ***

Every month, my co-founder (and sister) Riwa and I pick a theme to explore . This month, we explored technology and nature.

In his 1986 memoir, American evolutionary biologist, E. O. Wilson describes the term biophilia as a fundamental, genetically based need for humans to interact with nature. This month, we spent some time exploring how technology has altered our experiences with the living world.

1. Our experiences of nature are now mediated by technology

Sue Thomas, author of Technophobilia: Nature In Cyberspace ponders whether or not we can get enough nature in the digital world, and explores the natural metaphors we use in our technological lingo. (Surfing the web, virus, cloud).

We have so much of “nature” at our fingertips. With HD quality videos, live streaming webcams, and 3D tours, we can explore the wonders of the world without leaving the comforts of home. In “Nature, Pixelated” Diane Ackerman discusses the paradox of experiencing the natural world through technology that provides greater access and detail while also flattening the sensory experience.

2. Nature continues to exert its influence on innovation and technology.

We’ve created neonatal tape inspired by spider webs, used the reflectiveness of butterfly wings to design a new e-reader display, and that’s just the beginning. Ask Nature, the world’s first biomimicry portal, is an open-source platform cataloguing more than 1200 ways that nature could help us solve some of our biggest challenges.

3. Our adaptivity as a species might work against us

Today we run the risk of “Environmental General Amnesia,” a gradual adaptation to the lack of nature around us will lower each subsequent generation’s baseline of what counts as a full measure experience. Thanks so light pollution, some children have never seen a star in real life. And that might become the “new normal.”

Henry Beston, Writer and Naturalist, wonders about our disappearing connection with nature:

Our fantastic civilization has fallen out of touch with many aspects of nature, and with none more completely than night. Primitive folk, gathered at a cave mouth round a fire, do not fear night; they fear, rather, the energies and creatures to whom night gives power; we of the age of the machines, having delivered ourselves of nocturnal enemies, now have a dislike of night itself. Are modern folk, perhaps, afraid of the night?

Do they fear that vast serenity, the mystery of infinite space, the austerity of the stars? Having made themselves at home in a civilization obsessed with power, which explains its whole world in terms of energy, do they fear at night for their dull acquiescence and the pattern of their beliefs?



The good news: Technology is making it easier for us to exchange information and find solutions to solve the mounting environmental crisis. The bad news: The source of most of the planet’s problems? Us.




The full edition of the newsletter includes awesome links, downloads and other extras. Enjoy!

Chinese Edition of The Decoded Company!

Instragram: @foushy

A quick post to share some news!

I just received one of the first copies of the Chinese Edition of The Decoded Company! I’m so happy that our work will continue to reach new markets!

Hopefully, this will lead to more trips to Asia, one of the places I haven’t visited as much as I’ve wanted to!


New York: The Sketchbook Project

This post, is a part of my thinking and research for my new book, HUSTLE & FLOAT that centres around the tensions between productivity and creativity. You can follow other related entries here


From my Instagram @foushy

One of my best friends, Dan, organized an amazing surprise for me during my last trip to NYC: a visit to the Sketchbook Project in Brooklyn, a crowd-sourced library that features more than 33,000 artist sketchbooks from around the world. Free to the public, you can use the handy mobile site to search through the massive collection using keywords, locations or artist names.

If you’re a creative, this place is pure heaven. I’ve been obsessed with perusing people’s sketchbooks online for years, and we easily spent a few hours diving into the imaginations of strangers. It. Was. Awesome. If you’re headed to NYC in the near future – add this to your list of must-sees! If you’re too far away to enjoy, worry not! There’s  a digital version of the library too.


I was so inspired by the experience – there’s nothing like being surrounded by creative work. The space just had a vibrant energy that had be eager to get back home and work on my own stuff! It was incredibly useful for my Hustle & Float research and I’m already trying to figure out when I can go back to spend some more time there. I’m even toying with the idea of submitting my own sketchbook! 😉


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Seasons of Work: Summer School Part 2

This is a “show your work”  post about sharing some of my thinking around  my own career development.  You can read Part 1 here

Last year, I wrote about my strategy of taking online courses in the summer (click here for a refresher). As I’m well into my semester, I wanted to share some of the things I’ve learned as I’ve refined my process. I think it’s amazing that we live in an age where we have access to the best professors at leading universities FOR FREE.

This Summer’s Courses: 

  • Online Games: Literature, New Media & Narrative (Vanderbuilt University)
  • Social and Economic Networks: Models and Analysis (Stanford University)
  • Networks Illustrated: Principles Without Calculus (Princeton University)
  • A Life of Happiness and Fulfillment (Indian School of Business)


1) Choose your platform wisely: I love the coursera app.

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Last year, I took a few classes on the MIT Open Courseware platform, but I found it bulky and annoying. It took me twice as long to complete the courses because it was such a pain.  I’ve been using the Coursera App obsessively ever since and I love it for several reasons.

  • It has an easy to use design, especially on mobile devices. User experience is key for me, especially if I’m going to be frequently accessing the app. I found the app to be intuitive and well designed, and it’s made it painless to access and interact with content.  It’s super easy to add, delete and change courses too.
  • You can download videos and course materials for offline viewing. This has been my favorite feature! As I wrote in my last post, I like to maximize my enjoyment of summer weather, and this app makes it easy to consume course materials on the go, meaning I can catch a lecture while I’m out and about – preferably on a nice patio or by the seine. Alternatively, you can power through a bunch of lessons on long airplane rides, making your travel time productive and interesting. Especially if you fly in one of United’s old, horrible airplanes that have no televisions oroutlets. (Seriously United?? Not even an outlet?!)


2) Build it into your weekly schedule

One of my favorite quotes comes from Tim Ferris’ Four Hour Workweek. He says: A lack of time is a lack of priorities. Here’s what I believe: continuous learning is essential for professional development. So it’s a priority for me. I make time for it in a way that makes sense to me and I’m realistic about what I can and can’t accomplish.

I purposefully schedule my courses in the summer because I make a conscious effort to scale back other responsibilities. I would totally fail at completing them if I tried to do it in the winter, which is one of my busiest times. I set aside time each week to sit and study some of the material. The day of the week might change depending on my schedule, but I always make sure I include the time.

Find the cycle that works for you: is it 20 minutes a day? An hour a week? Make it work for you. Self-paced learning means there are no excuses to making it fit with your schedule. Commuting time, waiting in line, coffee breaks, workouts, while cooking – there’s always an opportunity to listen to one of the lectures if you know where to look

Pro tip: Depending on the complexity of the material, I can increase the speed of the videos to 1.5 or 2x the normal speed without losing comprehension. If it’s really technical stuff, then I won’t multitask and will listen to it at normal speed. Experiment and see what works!

3) Be realistic about what you can do

I’ve learned that consistency is far more effective than quantity as a metric of achievement. When I first started, not only did I completely underestimate the time it would take to complete the materials, but I set up crazy expectations about how much time I was going to devote to this every day.

I have since learned that it’s better to set the expectation of constant forward momentum. I don’t force myself to adhere to the course schedule, because I’m auditing the courses, I don’t feel the pressure to stick to their timelines, and focus on completing the course in a way that makes sense to me. There’s no harm in starting with one course if that’s all you have time for.

I’ve managed to take more courses without getting overwhelmed by just making sure that I did something consistently. Even if all I could do one week was listen to 30 minutes or 10 minutes – who cares! It’s better than zero, right?

4) Figure out how to capture the information

Last year, I took a bunch of notes in my moleskin as I was going through the courses, but I didn’t plan out how I was going to use the information. This year, I think I’m going to type up my notes, and create a filing system for them online (Evernote or simplenote are great for this.) I’ll be sharing some of my outlines as well, so be sure to subscribe to my newsletter if you’re interested in getting those!


5) Always Include A Wildcard

Wild Card

Most of the courses I take are centered around the digital space, big data or strategy. However, I always make sure I include one totally random course. You never know what will inspire you. Incorporating different schools of thoughts and unrelated subject matters will only enrich your knowledge base. This year, I’m taking A Life of Happiness and Fulfillment because I think the premise is super interesting.  Other wildcard courses on my To-Be-Learned include:

  • The Psychology of Popularity (University of North Carolina)
  • Superhero Entertainments (National University of Singapore)
  • Soul Beliefs: Causes and Consequences (Rutgers, State University of New Jersey).


I hope you found this post helpful and are inspired to kick start your own  summer school. If you’re into lifestyle design, I’ve written about it here and here. Happy learning!


If you’re interested in staying updated about my research, upcoming books and general cool things I find online, sign up for my monthly newsletters and get my best stuff first. Subscribe here.