At the newly created Duke Corporate Sustainability Initiative, I am working closely with Dan Vermeer, the Executive Director, to examine how emerging social technologies can influence and shape a next-generation sustainability MBA program that builds in the “Triple Bottom Line” philosophy into it’s core teaching practices.
Through a brainstorm, we engaged current students in an exploration of applying social media tools to link students worldwide in a dialogue around sustainable business practices.
This project is ongoing, and will include an identity redesign, a new website and social media strategy set to be completed in the next few months.
