On the heels of the last annoying ad, see previous post, I came across the new “I love the whole world” Ads for Discovery. What a great little ad. It’s catchy, funny, endearing and features Stephen Hawking. I mean, come on, what else do you need? I sense this is about to become a viral hit.
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Kudos to 72andSunny, the ad agency behind this spot, and to Creative Director Glenn Cole.
Beautiful spot. Well crafted and edited. To think someone wrote “I love arachnids”
I love it!
God I love that promo. I the song in my head for about a day and half…