Seriously? Viral Controversy: Vanity Fair vs. Disney

April 28th, 2008

The web is buzzing. There is an interesting controversy brewing between Vanity Fair and Disney concerning the recent photo shoot of Hannah Montana star, Miley Cyrus. The shot, taken by famed photographer Annie Leibovitz shows Miley, 15, sporting tousled hair, red lipstick and wrapped in nothing but a bed sheet.

There has been strong reactions from all involved.

Disney was furious at the highly-sexualized portrayal of their young and innocent teen icon. She’s valuable. Very valuable. The article states:

Hannah Montana is the Disney Channel’s current crown jewel: its ratings for its target audience, kids ages 6 to 14, are second only to American Idol’s.

Cyrus also has two multi-platinum records to her name (well, one to Hannah’s name and one, a double album, co-credited to Hannah and Miley) and is the youngest performer to have two No. 1 albums within 12 months.

Her recent concert tour sold out 70 dates across North America and caused an uproar when tickets started being scalped for thousands of dollars, in some cases. (Try getting that for your spare High School Musical: The Ice Tour ticket.)

The subsequent cash-in film, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, released in 3-D, set several records, including highest-grossing release on a Super Bowl weekend ($31.1 million) and highest per-screen average ever ($45,561); those numbers are either because of or despite the fact that tickets to Cyrus’s film were sold at the inflated price of $15, on average.

Indeed, the Hannah Montana empire is estimated to bring in an annual one billion dollars in revenues for Disney.

The New York Times quoted Patti McTeague, a Disney spokeswoman who seemed to point the finger at Vanity Fair saying “Unfortunately, as the article suggests, a situation was created to deliberately manipulate a 15-year-old in order to sell magazines.”

Vanity Fair was quick to fire back, pointing out that Miley’s parents and handlers were on set and were able to preview the digital pictures right on site. Everyone seemed to like them.

Yesterday, Miley released a statement apologizing to her fans for the “embarrassing incident.” Still, it wasn’t enough to quell the fury ignited on certain sites of the blogosphere, with a few sites calling for a boycott.

My Two Cents:

First of all, despite insistence that the shot was going for a “natural portrait,” there is something very creepy about the picture. I mean she is fifteen years old.I consider myself a huge liberal, and am quite laid back in general, but looking at these pictures really appalled me. It’s not the bed sheet that bothers me so much as the expression on Miley’s face. We expect these young girls to remain children forever and then shove them into a world inhabited by adults. How many more teens will have to self-destruct in the spotlight before we get it?

Ultimately, I place the blame on Miley’s parents. At fifteen you can’t fully understand the ramifications of fame. Billy Ray Cyrus in particular has used his daughter’s fame to try and relaunch his own failed career. He’s the one that needs to grow up.

Religion and New Media: The Scientology Video Channel

April 28th, 2008

Scientology is a religion that is shrouded in mystery, at least for me. Admittedly, I don’t know too much about it, other then the contributions made by everyone’s favorite Martian actor, Tom Cruise. I was intrigued when I saw the banner ads for the new Scientology Video Channel being launched by the official Church.

I spent some time on the site, which contains a series of videos explaining the different tenets of the religion and quickly came to the following conclusions.

The site is very sleek and very vague. There was no mention about the financial commitment needed to ascent through the various levels of the religion. The videos are narrated by soft spoken men and women who speak in soothing tones. There are numerous shots of nature (mountains, fields and rivers) as well as individuals being coached in brightly lit, warm rooms.

The headings also focus on Human Rights, Anti Drugs, and the Way to Happiness. Very friendly, non-threatening and aligning to the issues of the day. Clever.

In one of the videos, we are informed that an auditor is “someone who listens” to your problems (funny, I always associated auditors as people who gave you problems, lol.) There are ads and links for free copies of books as well as the opportunity to leave your contact information if you wish to receive more information.

The video channel is a PR response to the slew of bad publicity aimed at the Church in the past few months.

One of Scientology’s staunchest opponents has been a group called “Anonymous” who have declared an open war.

The group has mounted several online attacks against the Church including a DoS attack which forced the organization to change hosting providers. To date, the above video has been seen on Youtube over two million times. Then there’s that pesky Tom Cruise video(s) that were leaked a few months ago. They too have racked over over two million views on Youtube.

A Question of Strategy

It’s interesting, I wonder how many hits the Scientology video channel gets and how many of those are converted into leads. Furthermore, I wonder if the Church plans to introduce features allowing users to embed videos in their own blogs or share them with friends. With the tight controls I doubt it. There need to be in perfect control is going to cost them dearly, as they will have to compete with the power of viral word of mouth. Not to mention human nature: a video of Tom Cruise jumping the couch in front of a startled Oprah will always get more eyeballs then a calm explanation of the “Auditing Process.”

Well Played: Discover Channel New Ad - Viral Tracking

April 24th, 2008

On the heels of the last annoying ad, see previous post, I came across the new “I love the whole world” Ads for Discovery. What a great little ad. It’s catchy, funny, endearing and features Stephen Hawking. I mean, come on, what else do you need? I sense this is about to become a viral hit.

Kudos to 72andSunny, the ad agency behind this spot, and to Creative Director Glenn Cole.

Seriously? Special K Cereal - Annoying Ads That Make No Sense

April 24th, 2008

I love when Ad companies try to use “hip” or “natural” lingo in a commercial to give consumers the illusion that they are with it, and if you purchase product XYZ, you’ll be with it too.

It’s also funny when companies get it completely wrong. When I first saw this commercial I was instantly annoyed for two reasons.

  1. Blatant Stereotypical Type Casting:

Thin, good looking white girl? Check.

Fiesty gay colleague that makes sassy remarks? Check.

Token minority friend who has one line? Check.

2. The Dialog doesn’t make sense. See for yourselves:

Here’s a break down of the lines I’m having issue with:

Woman: [Special K Snacks] Well they keep us feeling good!

Man: We’ll they’re doing it for me!

Woman: Join the club!

Man: Darling, you started the club!

*Obnoxious Laughter*

Ok….what?

First of all that makes no sense. Why is it funny if she started “club?

I think it’s supposed to be:

Woman: Join the club!

Man: Darling, I started the club!

But, that doesn’t make any sense either, since it would imply that he had prior knowledge about the snacks in question, when he clearly didn’t.

So…both potential scenarios don’t work.

I would have loved to be in on the meeting where this got approved. Seriously? Kellog’s needs to up it’s game since I’m their target demographic and this commercial annoyed be to no end. I actually haven’t purchased any Special K since then simply because every time I see this box that commercial plays in my mind.

I inspire someone to do something!

April 24th, 2008

I got a nice comment on my site the other day from Adam Montandon, a nice English bloke (is that the right terminology?) I had the pleasure of meeting at the ICE08 (Interactive Content Exchange) at MaRS a few weeks ago.

On top of having a fantastic accent, Adam founded a really cool company in 2004 called HMC Interactive , one of the coolest interactive multimedia companies I’ve come across in a long time. And I’m not the only one who thinks they’re great - they’ve recently picked up two awards at the 2008 Media Innovation Awards

Adam has, what’s got to be the coolest job description I’ve ever seen:

As part of my job I design cyborgs, create the recipe for digital chocolate, make stars twinkle, rescue penguins from oil slicks, look inside peoples bodies and even change the shape of clouds in the sky. Follow my adventures in Digital Futures and you’ll disocver why I have the most interesting job in the world.

Sounds way better then your job, right? I know, me too!

Anyway, Adam recently started blogging again after a five year break, and he said that little ol’ ME was his source of inspiration!

And it’s a great blog. I added it to my Google Blog Reader.

Thanks Adam!!

For those interested, here is a link to the ICE8 Sessions I covered.